What Are Brand Assets And Digital Brand Assets With Examples

What Are Brand Assets

What Are Brand Assets

A brand asset is an essential component that represents a business in the market by its name, logo, slogan, and packaging. Brand assets are the combination of a wide range of files and resources that are combined to make a brand identity that defines the brand’s look and feels.

A brand asset plays a crucial role in a business by communicating its identity all over the world and to potential customers that helps a business to spread crossway the world. The followings are examples of brand assets:

  • Name of the business
  • Tagline
  • Packaging
  • Style of the product
  • Typography
  • Business logo
  • Color Palette
  • Image Style
  • Icon
  • Company’s Structure, etc.

Brand Asset Examples In The Real World

  • Apple Logo
  • Zendesk
  • Wistia
  • McDonald’s Golden Arches
  • Google’s Logo (G)
  • Vimeo
  • Mailchimp
  • Coca-cola bottle shape
  • Twitter’s blue bird logo
  • Facebook logo
  • Instagram Logo
  • Microsoft Window Logo
  • Amazon Arrow-Shaped Logo
  • Starbucks Mermaid Logo
  • Adidas Three Stripes
  • Uber Logo
  • Red Bull’s Charging (Bull Logo)
  • Rolex Crown Logo, etc.

Why Brand Assets Are Important

Brand assets are created to make a recognizable image across the market, world, and customers. The followings are the major reasons why brand assets are important to a business.

  • Brand asset helps a business to create a remarkable image in the market
  • It helps a business to build a strong relationship and trust in the market
  • A brand asset helps customers to differentiate a brand name from the competitors
  • It improves the creditability of a business
  • A brand name increases the value of the business and also helps in the long run as an investment
  • A strong brand name builds strong retention of customers, etc.

What Are Digital Brand Assets

A digital brand asset is an element that represents a business identity on digital or online platforms. As the digital world is growing and now digital assets play an important role in a business to become successful in the Internet world.

What are digital assets
What Are Brand Assets

In today’s growing world, it is very important for a business to have its presence on the internet because the majority of customers use online platforms for exchanging or doing transactions.

A brand asset is a file that is created for marketing, advertising, and promotions. The followings are examples of digital brand assets:

  • Websites
  • Brand Guidelines
  • Social Media Accounts
  • Social Media Contents
  • Email Templates
  • Digital Ads
  • Mobile Applications
  • Videos
  • Images
  • Motion Graphics
  • Digital Fonts
  • Brand Icon For Websites, etc.


What is the meaning of brand assets?

A brand asset is an element that represents a business identity.

What are the three types of brand assets?

Three types of brand assets are brand name as an intangible asset, brand awareness, and brand loyalty.

What type of asset is a brand asset?

A brand asset is an intangible asset.

How do you create a brand asset?

  1. Build a quality product
  2. Build strong relationships with the suppliers
  3. Build friendly relationships with the customers
  4. Promote your product and brand through various platforms such as social media or physical banners
  5. Build a strong online existence using online channels such as websites, advertisements, social media accounts, etc.

What are the three core brand components that build a strong brand asset?

Product quality, product price, and product performance are the 3 core components that build a remarkable brand asset in the market.

Is a clothing brand an asset?

Yes, it is an asset for a company that involves in selling clothes. The brand such as Gucci and Chanel are two examples of clothing brands.

Is logo an asset?

yes, a logo is a brand asset.

Why is the brand not listed as an asset on the balance sheet?

Brands that are created internally in a business are not recorded as assets in the balance but if a company purchases a brand name from another company then the company will record it as an intangible asset in the balance sheet.

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